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CEO & Managing Partner
Philicia Lai Yi Hsuan

Our purpose

The World is developing at a lightning fast pace, our vision is to place emerging nations at the frontier of this ever changing landscape.

Focused on solutions that enable users, bringing simplicity and innovations that makes sense in our everyday lives OrangeRed strives to enhance our partners economies with next world technologies combined with customized requirements best suited for unique regions.

We have partnered with leading manufacturers and maintain a high standard of quality and an ethically produced range focused on green, energy efficient, low cost & reliable solutions.A Gateway to Africa in leading technology & innovations company.

What do you bring to the table ?
Besides my great ability to cook, I have over 25 years of experience in the mobile market which spans a global footprint and network of business development channeling multi-tiered partners across Africa, China & Taiwan.
How about your strengths ?
From cross-business development and strategic planning, project leadership and integrated communications planning. I have built partnerships from Distributer to Retailer,integrating payment systems combined with 360 degree marketing.
What is your strategy ?
With my existing and well established international business platforms and joint ventures combined with complex existing live data analytics which identifies key market trends & an experienced and reliable workforce,I believe our success lies here.

Market and made

Strategic planning

  • Business direction
  • Product analysis, marketing and content development
  • Forecasting & strategic, environmental market predictions

Target focused

  • Business driven
  • New concept development
  • Sell, Sell, Sell

Real solutions

  • Precise advertising technology
  • Media resource integration
  • Cross channel advertising
  • Monetized concepts

BIG Data & Digital Marketing

  • Digital marketing analysis
  • Localized content development
  • Media & influencer networking
  • Application development

Business & Brand

  • Consumer insight management
  • Value brand positioning
  • Communication planning

Mission

  • Bridge the gap in Africa from Asia within 5 Years
  • Develop custom localized trend analysis across Africa
  • Establish OrangeRed as a trusted business delivering - on quality and service
Orange Red Trading Co., Ltd
Hong Kong office:
Add: RM D 10/F Tower A Billion CTR 1 Wanhkong Rd KLN BAY Hong Kong
E-mail:[email protected]
Taiwan office(誠鴻貿易股份有限公司)
E-mail:[email protected]